Trademarks and In-Column Measurements
Trademarks
The Trademark measures 1 inch (6 picas) deep from the top of the
finding line to the "Where to Buy" line, inclusive, and
is followed by one or more TRLs or TBLNs. The Trademark text may
include up to 25 words.
Custom Trademarks
The depth is 2 inches (12 picas) from the top of the finding line
to the "Where to Buy" line, inclusive, and is followed
by one or more TRLs or TBLNs. The ad may have up to 50 words of
text.
Space Items
Space items measure the depth of the column. Depth is measured in
1/2 inch (3 pica) increments. Each space listing allows a certain
number of lines which include the finding line, text, and address/phone
number line(s): Line allowances are: 1 HS 1û2 inch (3 picas)
deep, maximum 5 lines; 2 HS 1 inch (6 picas) deep, maximum 9 lines;
3 HS 1 1/2 inch (9 picas) deep, maximum 12 lines; 4 HS 2 inches
(12 picas) deep, maximum 15 lines.
Locator Space Items
Only a location may appear in the locator box. Lines to the right
of the location box may contain a maximum of 15 characters if upper
and lowercase. Lines below the box may have a maximum of 36 spaces
across if using upper and lowercase letters, and 32 if using all
uppercase. Line allowances include the finding line, text, and
address/phone number line(s).
Line Allowances
3 LS 1 1/2 inches (12 picas) deep, maximum 12 lines
4 LS 2 inches (15 picas) deep, maximum 15 lines
